Your shareholders can become care-holders by investing in your company.
While the concept of corporate social responsibility (CSR) is nothing new, in the last 10 years it has driven a sincere shift in the way many companies do business. A well developed CSR policy helps a corporation attract consumers and build customer loyalty through a reputation for altruism. In Japan as elsewhere, sound business strategy today increasingly emphasizes the pursuit of sustainable shareholder value with the simultaneous pursuit of sustainable social value.
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